Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s.
In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah.
In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese group M1 and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 percent), Artá Capital (16.4 percent), L Capital Europe (11.5 percent), and its managers.
In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898.


Pepe Jeans London is a young fashion and denim brand born in Portobello (London) in 1973. Since the very beginning the brand worked with maverick photographers, artists, models and directors from all over the world, creating an international spirit reflected within the collections and the Pepe Jeans team. Designing womenswear, menswear, childrenswear, footwear and Andy Warhol themed collections, today Pepe Jeans sells at more than 300 stores and 7000 doors at wholesale in 65 countries with a team of more than 2300 people. There mission centers all our efforts to achieve the total satisfaction of our clients demand, through an exceptional attention to detail and service, essential for their loyalty. They contribute as much as possible to the growth and improvement of our teams with one of the largest training programs at all levels with the variety of jobs allowing us to offer career plans. The international professional development and promotion opportunities are possible due to our constant expansion.





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