From Liabilities to Assets

Manyavar  is a men's ethnic wear brand founded by Entrepreneur  Chandani  in 1999 under his company Vedant Fashions. [1]  It offers Sherwanis, Kurtas and indo-western wear for men. The brand started with a 150 sq feet shop in Kolkata [2]  and has now expanded to over 350  [3]  stores across 180 cities in India and Abroad. The brand started to grow in 2001 by supplying to different Multi-Brand Outlets (MBOs).  It was in 2008 though that the second Exclusive Brand Outlet store was launched as a result of low real estate prices that were realistic due to economic slowdown. The brand has since opened 2 stores every week on an average. In 2012, the brand launched its 200th store in Delhi spanning over 21,000 sq. ft.  In 2014, it opened its second largest store in Lower Parel, Mumbai at 16,000 sq. ft. Manyavar is a key sponsor of four teams in Indian Premier League of 2018: Kolkata Knight Riders, Delhi Daredevils, Hyderabad Sunrisers a...

Titan Company Limited  (earlier known as Titan Industries Limited) is an Indian  luxury goods  company. It is a joint venture between the  Tata Group  and the  Tamil Nadu Industrial Development Corporation  (TIDCO). It commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with the brand Skinn and, later that year, it ventured into the helmets category under its brand Fastrack. Also, Titan announced recently (during the last quarter of 2016) about launching a series of affordable Smartwatches under its brands like Sonata and Fastrack soon. Today, Titan Company is Tata Group’s largest consumer company. The Titan Watch Project began with the signing of a joint venture of Tata Industries with the Tamil Nadu Industrial Development Corporation (TIDCO) in June 1984. Titan...

Converse   / ˈ k ɒ n v ər s /  is an American shoe company that primarily produces skating shoes and lifestyle brand  footwear  and apparel. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003. During World War II, the company shifted its manufacturing from the public, and instead made footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. From the 1970s, the company lost its dominant position after other companies presented their own styles. Converse shoes are distinguished by a number of features, including the company's star insignia, the All Star's rubber sole, smooth rounded toe, and wrap-around strip. Converse manufactures its products under the Cons, Chuck Taylor All-Star, John Varvatos, and Jack Purcell trade names. In addition to apparel and footwear, the company sells oth...

Delhi-based  Sparx , one of the leading footwear brands in the country, has been ranked 3rd ‘Most Trusted Footwear Brand’ in India in The Brand Trust Report – 2016. The book has been released by Trust Research Advisory (TRA). Sparx – a smart sportswear brand – has also been ranked 222 in the overall Most Trusted Brands list, which encompasses all retail categories and lists around 20,000 brands. Known for its active sporty design, affordable pricing and a wide variety for fashion-conscious customers, Sparx works on two principles – quality and hygiene. Its products include shoes, sandals and fabricated slippers, all available in a range of colours and designs. Commenting on the accomplishment, Executive Director – Sales & Marketing, Sparx, Gaurav Duasaid, “It is an honor to have been recognized as the one of most trusted brands in the footwear category by the Brand Trust Report of India.” “It is the resul...

Pepe Jeans was founded in 1973 by three brothers who ran a weekend stall at Portobello Road Market in London, before expanding to a store in Carnaby Street and then into Europe in the 1980s. In 1988, Pepe Jeans was owned by Arun, Nitin and Milan Shah. In February 2015, Pepe Jeans and Hackett London (part of the Pepe Jeans Group) were bought by the Lebanese group M1 and the LVMH subsidiary, L Capital Asia. These companies were previously owned by Torreal Funds (31 percent), Artá Capital (16.4 percent), L Capital Europe (11.5 percent), and its managers. In 2015, Pepe Jeans announced the Group was adding a new brand, Norton Clothing, a tribute to the British motorcycle brand founded in 1898. Pepe Jeans London is a young fashion and denim brand born in Portobello (London) in 1973. Since the very beginning the brand worked with maverick photographers, artists, models and directors from all over the world, creating an international s...

Adidas AG  ( German pronunciation:  [ˈadiˌdas] ) (stylized as  ɑdidɑs  since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswearmanufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club. Adidas' revenue for 2016 was listed at  € 19.29 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) fo...

This article is about the sportswear and apparel company. Nike  is an American  multinational corporation  that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near  Beaverton ,  Oregon , in the  Portland metropolitan area . It is the world's largest supplier of  athletic shoes  and  appare r  and a major manufacturer of  sports equipment , with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.  As of 2017, the Nike brand is valued at $29.6 billion. The company was founded on January 25, 1964, as  Blue Ribbon Sports , by Bill Bowerman and Phil Knight, and officia...

Puma SE , branded as  Puma , is a German  multinational company  that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in  Herzogenaurach ,  Bavaria ,  Germany . PUMA is the third largest  sportswear  manufacturer in the world.  The company was founded in 1948 by  Rudolf Dassler . In 1924, Rudolf and his brother  Adolf Dassler  had jointly formed the company  Gebrüder Dassler Schuhfabrik  (Dassler Brothers Shoe Factory). The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities,  Adidas  and  Puma . Both companies are currently based in Herzogenaurach, Germany. Puma offers products for Basketball, Football, Running, Training and Fitness, Golf, Motorsports and Sportstyle. In the past, it sponsored a number of legendary athletes, including...